Fei Liu published an interview and writeup discussing Chinese comics and Paradise Systems with R. Orion Martin. You can read the write up or listen to the full audio of the interview.
[Martin] says the biggest challenge with indie comics in China is the lack of a network of independent bookstores. To overcome that, many artists distribute their stories in the form of tiaoman 条漫(web based strip comics — which can sometimes be like fan works, not unlike doujinshi of Japanese manga that have amassed huge cult followings) — of which many comics Paradise Systems prints are reformatted in.
Tiaoman comics are popular on social media sites like Douban, a media site for youth culture that’s “a little like Tumblr but with Rotten Tomato’s review function” which allows for cult-like analysis and adoration. The comic artists Paradise Systems publishes are already Douban celebrities and now also have WeChat pages, which is China’s more mainstream social media network — though, finding indie comics on WeChat is often harder because you have to find and friend people already invested in the culture to see the content.